Storytelling with a Chord Diagram - Switching between Phone Brands
This interactive chord diagram visualizes the flow of Dutch respondents switching between phone brands, based on Deloitte’s 2014 Global Mobile Consumer Survey. It uses a D3 v3 layout with SVG, animating arcs, chords, and labels via transitions. A guided storytelling sequence reveals brand shares and migration patterns, with tick marks and percentage labels. The matrix data is hardcoded, and interaction relies on jQuery for click-driven progress.