This visualization tracks the financial trajectories of NCAA Division 1A football programs from 2003 to 2010, using data from the OPE Equity in Athletics Disclosure Website. It displays spending, revenue, and profit rankings for individual teams and conferences, alongside per-player expense leaders and laggards. The data is rendered as a series of animated bar charts—one for each category and year—with bars re-sorting and re-coloring over time to reveal shifts in financial dominance, such as UCLA and Ohio State swapping the top spending spot, Texas’s revenue surge in 2004, and the SEC’s consistent conference-level leadership in spending, revenue, and profit. The chart also highlights outliers like Auburn's exceptionally high expenses per player and the persistent losses of smaller programs.