Sequences sunburst
This interactive sunburst chart visualizes sequences of user acquisition paths, showing how visitors navigate through marketing channels before converting. The data, sourced from a CSV file, contains hierarchical sequences of channel names (e.g., "Yahoo Organic", "Google PPC") with counts representing the number of visits following each path. Using D3 v3, the visualization renders as an animated radial sunburst where each arc corresponds to a step in the sequence, with the innermost ring representing the first touchpoint and outer rings showing subsequent steps. Hovering over any arc displays the complete path in a breadcrumb trail above the chart, with the percentage of total visits for that sequence. The animation smoothly transitions between states as the user interacts, and the color scheme differentiates the first-level categories. This adaptation of Kerry Rodden's sequences sunburst demonstrates hierarchical path data with interactive exploration of multi-step user journeys.
AI-generated descriptionadaptation from this original http://bl.ocks.org/kerryrodden/7090426
forked from <a href='http://bl.ocks.org/danharr/'>danharr</a>'s block: <a href='http://bl.ocks.org/danharr/9837654'>Path to Conversion</a>