Social Media Makeovers
New Features This Week
Youtube’s Cloud-based Video Editor
It may not be as advanced as Final Cut Express or iMovie, but Google’s latest addition to their interface is basic enough for amateur video artists. Users can include tracks from the AudioSwap library after trimming and splicing scenes together.
Via Fast Company
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Facebook lets you ‘like’ comments
After allowing everyone and their mother to slap ‘like’ buttons on just about any website, Facebook finally adds a ‘like’ feature for comments in a Facebook newsfeed.
Via Mashable
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Twitter Places Launches
A feature announced last April, Twitter now allows users to tag their locations in their updates. Locations with checkins from members of both Foursquare and Gowalla will appear in Twitter streams upon selection. This partnership opens both companies up to the larger market of Twitter users. An API will also be released for third-party apps looking to become more location-based.
Via Fast Company
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Kindle 2.5 Launches
New version now supports Twitter and Facebook.
Via Gizmodo
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Stats This Week
New Media and Market Reports
New comScore Survey Reveals Top Online Newspapers
The study is based on the 123 million+ Americans who visited newspaper sites in the month of May (or 57% of the total US Internet audience). The results:
• The New York Times is at the top of the charts, bringing in more than 32 million visitors and 719 million pages viewed in that month. Following close behind were Tribune Newspapers (24.8 million visitors), Advance Internet (18.1 million visitors) and USA Today Sites (16.8 million visitors)
• Ad Metrix shows that Online Newspapers account for 2.4 % of impressions in April 2010 but a higher 6.7% of display advertising dollars
• Average CPM on online newspaper sites is $7, higher than what the other top site categories have and 3x the average US Internet CPM ($2.52)
View the Press Release and charts here
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1 in Every 4 ¬Ω Minutes Online is spent on Social Networking and Blogs
Nielsen reports that the world spends over 110 billion minutes or 22% of their time online on social networks and blog sites. Other points from this article:
- The World’s Top 3 Most Popular Brands Online: Google- 82% of entire internet population, MSN/WindowsLive/Bing- 62%, and Facebook- 54%.
- Top 5 Countries with highest percentage of Internet Consumers are Brazil, Italy, Spain, Japan, United States
View the Article and charts here
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Americans over 50 can be Internet-Savvy
The American Association of Retired Persons reports that
- 27% of baby boomers use social networks, Facebook being their site of choice
- 47% heard of social networking from their family members or spouse, 70% got it from a child or grandchild.
- 49% of the respondents (between the ages of 50-64) are extremely comfortable with the Internet
- 83% knew about the iPad, and 11-14% said they planned to purchase one, 2% were already owners
Via Mashable
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Teens who are Social Online are More Social Offline
- 97% spend over two hours a day on social media sites and 95% update their status at least once a day
- Only 16% of influencers report using a location-based app like Foursquare or Gowalla.
- 50% spend 3 or more hours online and only 25% spend the same watching television
- Content is more likely to be passed on if it’s shocking or humorous. 41% of influencers are more likely to be interested in celebrity news
See the entire report here
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Digital to Account for 33% of Global Media Spend come 2014
Over the next five years, the report estimates that digital spending — defined as spending on broadband and mobile access, wired and mobile advertising, video on demand, digital music, online movie rentals, video games and newspaper and magazine advertising — will go from below 20% to over 26%. Globally, the firm expects digital spending to hit 33% by 2014.
See article and charts here
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New Media: The Video Two-Sheet
CBS Outdoor launched the self-powered OOH format last Monday, June 14 for HBO’s True Blood campaign in the Times Square subway station. These posters are ultra-thin, 10-inch LCD screens with audio, embedded in traditional two-sheets. CBS Outdoor worked with Engagement Media and Standout Graphics.
Via Media Week
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Basekit's Photoshop-to-Web Service
For a price of about $8, web designers can now build websites in real time using Basekit’s interface. This saves them from outsourcing programmers to code a site. The company recently raised 2.6 M for its launch in both the US and the UK.
Via Techcrunch
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