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Collective Shopping Habit Views

✓ Published0🌍 Public
Mmacgregorm01@gmail.com
Last edited Nov 22, 2024
Created on Nov 22, 2024

This collection of interactive visualizations explores a shopping habits dataset, revealing patterns in sales, customer ratings, and purchasing behavior across states, seasons, and genders. The views include a scatterplot of overall data distribution, a choropleth map of state ratings using `d3.geoPath`, and additional scatter and stacked bar charts breaking down sales by state, season, and gender. Built with D3.js and embedded via iframes, the charts support business strategy by highlighting geographic and demographic trends. The dataset originates from Kaggle's Consumer Behavior and Shopping Habits Dataset.

AI-generated description

This is a collection of business-relevant views derived from the Shopping Habits Dataset

These charts can help drive business decisions and understand important relationships between sales and customer demographics.

Total Distribution of Data

<iframe src="https://vizhub.com/mjmacgregor/total-shopping-scatter?mode=embed" width="960" height="500" scrolling="no" frameborder="no"></iframe>

This scatterplot shows a widespread distribution of shopping data with certain trends discernible based on customer characteristics. This indicates diverse customer behaviors and preferences, which should be taken into consideration for business strategies and marketing campaigns.

Chloropleth of State Ratings

<iframe src="https://vizhub.com/mjmacgregor/state-ratings-map?mode=embed" width="960" height="500" scrolling="no" frameborder="no"></iframe>

The Chloropleth map reveals geographic trends in term of state ratings. Differences between states can be clearly observed, providing a useful tool for regional market analysis and strategy formation.

Scatterplot of State Ratings

<iframe src="https://vizhub.com/mjmacgregor/scatter-color-legend?mode=embed" width="960" height="500" scrolling="no" frameborder="no"></iframe>

This scatterplot of state ratings depicts the correlation between various metrics at the state level. Subtle trends identified from this scatterplot could be beneficial in tailoring state-specific strategies and policies. It illustrates the state-wise distribution of ratings that aids in recognizing states with outstanding performance or those needing improvement.

Total Sales by State and Season

<iframe src="https://vizhub.com/mjmacgregor/stacked_bar_state_season?mode=embed" width="960" height="500" scrolling="no" frameborder="no"></iframe>

This stacked bar chart of total sales by state and season shows patterns in sales across different states and seasons, indicating possible seasonal preferences in various states. This information can be used to develop effective seasonal marketing strategies and optimize resource allocation based on state-specific sales trends. It also can be leveraged to improve inventory management by predicting the demand in different seasons for different states.

Total Sales by State and Gender

<iframe src="https://vizhub.com/mjmacgregor/stacked_bar_state_gender?mode=embed" width="960" height="500" scrolling="no" frameborder="no"></iframe>

This stacked bar chart of total sales by state and gender demonstrates the breakdown of sales by gender across different states, indicating potential trends in gender-based purchasing habits in particular areas. This information could be crucial when designing gender-targeted marketing strategies or promotional campaigns in certain states. It also provides an understanding of the gender ratio contributing to sales which can assist in better customer segmentation and product customization.

Total Sales by Season and Gender

<iframe src="https://vizhub.com/mjmacgregor/stacked_bar_season_gender?mode=embed" width="960" height="500" scrolling="no" frameborder="no"></iframe>

This stacked bar chart of total sales by season and gender shows trends in sales across different seasons and genders. This insight can indicate gender-based preferences for different periods of the year, which could be paramount when developing season and gender-specific marketing campaigns. It also helps to better understand the impact of seasonal factors on shopping behavior for different genders, offering invaluable guidance for inventory management and product development tailored to these demographics.

MIT Licensed

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Total Shopping Habits Scatterplot

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